Cookie Policy
Understanding how we use tracking technologies to enhance your experience on myralexion.com and provide better financial planning services to Australian businesses.
Last Updated: March 2025We're pretty straightforward about how we handle data on our site. This policy explains the tracking technologies we use — what most people call cookies — and why they matter for your experience with myralexion's financial planning services.
When you visit myralexion.com, small pieces of data get stored on your device. These help us remember your preferences, understand how you interact with our content, and make sure our business financial planning tools work the way they should. Think of them as little memory aids that help our site serve you better.
What Are These Tracking Technologies?
Cookies are text files with small bits of information. When you visit our site, these files get downloaded to your device. Next time you come back, your browser sends this information to our server so we can recognize you and adjust your experience accordingly.
We also use similar technologies like web beacons and pixels. These are tiny graphics embedded in web pages or emails that help us track whether content has been viewed. Local storage is another tool we rely on — it's like cookies but can hold more information and stays on your device longer.
Why We Use Them
Here's the thing — without these technologies, our site wouldn't function properly. You'd have to log in every time you switched pages. Your preferences would disappear. Our financial calculators wouldn't remember your inputs. It'd be frustrating for everyone involved.
Beyond basic functionality, they help us understand which parts of our business planning resources actually help Australian businesses. If everyone abandons a particular page within seconds, that tells us something needs fixing. If a certain guide gets bookmarked and revisited often, we know it's valuable.
Types of Tracking We Use
How This Helps Your Experience
Let's get specific. When you use our cash flow projection tool, functional cookies save your business data so you don't have to re-enter everything each visit. Analytics cookies show us which forecasting methods Australian businesses prefer, so we can improve those features.
Marketing cookies help us avoid wasting your time. If you've already scheduled a consultation or downloaded a specific planning template, there's no point showing you ads for those same things. We'd rather use that space to share information that's actually useful to you right now.
Managing Your Preferences
You're not stuck with our default settings. Most browsers let you control cookies through their settings menus. You can block them entirely, delete existing ones, or set rules about which sites can use them.
Browser-Specific Controls
Settings → Privacy and Security → Cookies and other site data
Options → Privacy & Security → Cookies and Site Data
Preferences → Privacy → Manage Website Data
Settings → Privacy, search, and services → Cookies
Just know that blocking all cookies will affect functionality. You might find yourself logging in repeatedly or losing access to personalized features. Essential cookies will still function because they're necessary for basic site operations.
How Long We Keep This Data
Different cookies stick around for different periods. Session cookies disappear when you close your browser — they're temporary by nature. Persistent cookies hang around longer, sometimes for months or years, depending on their purpose.
Analytics data gets aggregated and anonymized pretty quickly. We're not keeping detailed records of every click you made six months ago. What we retain are patterns and trends that help us improve services for all Australian businesses using our platform.
If you clear your browser's cookies, everything we've stored locally gets wiped. Starting fresh means the site won't remember your preferences, but it also gives you a clean slate if that's what you want.
Third-Party Technologies
We don't operate in isolation. Some cookies on our site come from third-party services we've integrated — analytics platforms, payment processors, content delivery networks. These organizations have their own privacy policies governing how they handle data.
When you interact with embedded content like videos or social sharing buttons, those third parties might place their own cookies. We try to minimize these integrations and only work with services that respect user privacy, but you should be aware they exist.
What You Can Control
Most third-party tracking can be limited through browser settings or privacy extensions. Tools like uBlock Origin or Privacy Badger give you granular control over which external services can track you across sites. Some browsers now include built-in tracking prevention that handles this automatically.
We're not trying to make it difficult to opt out. Honestly, we'd rather have users who trust our approach than force tracking on people who don't want it. The financial planning process requires trust, and that starts with respecting your data preferences.
Your Rights and Options
Access Your Data
You can request a copy of the information we've collected about your interactions with our site. This includes tracking data associated with your account.
Delete Information
Want to start over? We can remove stored data associated with your account, though this might affect your experience using our financial planning tools.
Opt Out of Marketing
You can disable marketing cookies specifically while keeping functional ones active. This means you'll still get a good user experience without targeted advertising.
Updates to This Policy
Technology changes. Regulations evolve. Our services expand. When any of these things happen, we might need to update this policy. We'll post changes here with a new date at the top, and if the changes are significant, we'll notify you directly through email or a site banner.
We're not going to sneak major changes past you. If we start using tracking technologies in fundamentally different ways — especially anything that affects how we handle sensitive business financial data — you'll know about it clearly and have the opportunity to adjust your preferences.
Questions About Our Cookie Use?
If something in this policy doesn't make sense or you want more specific information about how we track and use data for business financial planning services, just reach out. We'd rather answer questions than leave you uncertain about how your information gets handled.